WBS Sports Trading is the leading distribution company of everything Bike and Bikes in the Middle East, with over 50 World leading brands under one roof.

We represent some of the finest global brands that cater for the latest in bicycle technology, apparel and high-end equipment. We plan to be the best and most comprehensive European style one stop shop for anybody wishing to start in Cycle Retail. We aim to successfully meet the demands of cycling enthusiasts from kids/beginners, to fully competitive riders, this includes time trial, road cyclists, mountain bikers, BMX riders, casual/fitness cyclists, youth and kids.

WBS Sports Trading continually aims to expand its already plentiful array of brands for distribution, in order to successfully satisfy the region’s industry and consumer needs with currently over 30 members of staff we offer one of the strongest distribution options for any retail partner in the region.