WBS Sports Trading is the leading distribution company of everything bicycle related in the Middle East, with over 50 World leading bicycle brands and accesories under one roof.

We represent some of the finest global brands that represent the latest in bicycle technology, apparel, and high-end equipment. We aim to be the best and most comprehensive European style one-stop shop for anybody wishing to start in Cycle Retail. We aim to successfully meet the demands of our partners so they can cater to all cycling enthusiasts from kids/beginners to fully competitive riders, this includes time trial, road cyclists, mountain bikers, BMX riders or casual/fitness cyclists.

WBS Sports Trading continually aims to expand its already plentiful array of brands for distribution, in order to successfully satisfy the region’s industry and consumer needs with currently over 30 members of staff we offer one of the strongest distribution options for any retail partner in the region.